How To Use Power In The Eye Care Setting

Julie Battilana and Tiziana Casciaro assert in their book “Power for all: How it really works and why it’s everyone’s business” that power is the ability to influence someone else’s behavior. This influence is derived from having access to valued resources, which anyone can have, regardless of income or status in life. Everyone has a resource to offer, so everyone has access to power. If we look at how insights from the book apply to Optometry we see the discussion stepping into the Eye Doctor Entrepreneur and how Power consisting of resources, and energy can be employed:

1. Power can be seen as the ability to influence others and bring about change. In the case of eye doctor entrepreneurship, power can come from various sources such as professional credentials, reputation, and patient relationships. Eye doctors who can effectively leverage these sources of power are more likely to succeed in their entrepreneurial ventures.
2. Access to resources is critical for entrepreneurship. According to the book, resources can be categorized as physical, financial, human, and intangible. For eye doctor entrepreneurs, resources such as access to capital, staff, and technology are essential for running a successful practice.
3. The book highlights the importance of motivation and energy in achieving success. Eye doctor entrepreneurs must maintain their motivation and energy levels to stay focused on their goals and overcome obstacles. Strategies such as setting achievable goals, taking breaks, and building a support network can help maintain motivation and energy.
4. Strategic planning is also a key element of entrepreneurship. The book emphasizes the importance of setting clear goals, analyzing the market, and developing a plan to achieve those goals. Eye doctor entrepreneurs must be able to identify market opportunities, understand the competitive landscape, and develop a business plan that can help them achieve their goals.
5. Finally, the book stresses the importance of ethical behavior in entrepreneurship. Eye doctor entrepreneurs must abide by legal and ethical guidelines related to patient privacy, medical malpractice, and other issues. Maintaining high ethical standards is not only important from a legal perspective but can also help build trust and credibility with patients, which is critical for long-term success.

Overall, “Power for all” provides valuable insights into the factors that contribute to success in entrepreneurship. These insights can be applied to the specific context of eye doctor entrepreneurship to help practitioners achieve their goals and build successful practices.