Eye Care Influencer Marketing Trends To Watch in 2023
Influencer marketing consists of “user-generated content” (UGC) created by celebrities or influencers promoting your products through social media. The more the influencer has followers and people who trust his opinion the more he will influence their decision to buy your products when they know he employs and recommends them. In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing. Many consider influencer marketing has slowed during the pandemic. However, 2023 promises significant growth (23.49%) in influencer marketing. Instagram remains the most employed social media platform followed by the 2022 fastest-growing platform, TikTok. Creators on Instagram can link products to Instagram shopping empowering mid and lower-funnel activities. The other prominent platforms for influencer marketing are Facebook and YoutTube, while Twitter and Snapchat come last. The fast growth of TikTok is largely attributed to the low demand related to supply pushing their rates lower than other platforms.
Influencer marketing trends for 2023 include:
Economy-conscious content that is the result of the recession left by the pandemic in different parts of the world;
Niche-oriented content that is created by local influencers who have strong ties with their followers;
Livestream shopping options available on Instagram, Facebook, or Amazon allow the audience to ask live questions about the products while interacting with their influencers and getting informed about his day to day activities;
Instagram reels as well as cross-platform content sharing are great tools for influencers to promote your products and services delivering informative and review videos;
Developing a great relationship with the Influencer to promote all products rather than working on per project basis. Trends will also include the co-creation of some products with the influencer as he becomes more and more specialized;
Employee-driven content will increase reflecting how they adopted remote work and coped with the changing environment of the workplace in addition to highlighting day-in-life content, job rewards content, accomplishments, accolades, and other appraisals as well as humanizing content.
Commonly used Influencer Marketing Strategy Checklist
- Define your goals.
- Identify and define your audience.
- Define your budget.
- Choose a type of campaign.
- Decide on the social media platform you want to use.
- Create content for your campaign.
- Find your brand influencers.
- Promote your campaign.
- Track your success.