Marketing Your Optometry Practice On Instagram
Marketing on Instagram is getting more and more beyond the 101 settings that eye doctors do on social media platforms. If you are a social media fan, chances are you have heard the news this week: after the great success and significant growth of Instagram Reels, Meta has announced that they added a boost option for businesses to turn their Reels into ads that can reach more audience and increase engagement. To help the brand in appearing to new customers, Boosted Reels will appear in Feed, Stories, the Reels tab, and the explore page. Following this announcement, marketers began questioning whether Meta in doing so is guiding businesses towards ad spending.
Early this year Instagram changes led to your main feed becoming dominantely filled with posts and videos from profiles you don’t follow and less filled with content from accounts you follow and want to stay updated about their news. such changes are happening as a result of the competition between social media platforms notably TikTok to keep users scrolling to watch engaging content rather than knowing the news about the profiles they follow.
With social media platforms losing their organic characteristic, marketers are concerned about applying marketing strategies that go beyond the 101 Social Media marketing. Every Instagram strategy will need to account for the reduction of the potential to grow organically. Nevertheless, there still are various tips to push organic growth based on directly notifying your audience rather than relying on the algorithm to show your posts in your customer’s feed. Some of those tips include post and story mentions, running contests, messaging for promotions and discounts, and sharing links through messenger. Post informative videos and reels and share them using targeted messaging to the audience you know they are concerned with.