What Your Business’s Origin Story Tells About Your Start Affects Your Audience And Niche

People who are connected with your compelling brand story will buy from you and not from others because they trust you and remember to talk about you wherever they go. Every brand has a compelling story: Walmart’s story was built on the lowest prices at any time. KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Many companies like Apple started in a garage, Facebook was developed in a dorm room, and Coca-Cola was originally conceived as a medicine. When we started Optical Forum Weblog in February 2021, World Optometry Day was a few weeks away on March 23, so we decided to write about what would drive someone to decide to become an Optometrist. We announced that we will post on Optical Forum Blog the story of anyone who sends us why he chose to become an Optometrist. The stories were amazing and it was very hard to find two similar stories.

Every business began somehow somewhere as an accident, idea, vision, coincidence, a break from a job, or a serendipity that led to discovering a solution to a problem or something novel. The origin story is the only thing that stays with the business from a small shop or a big corporation as well as unicorns. Very often customers know your story if you live in a small community, however, if you live in a large community where no one knows you, people want to hear your story to find out if they can relate to it.

When people don’t know you they cannot trust you. When they want to hear your story, it is because they what to know more about you. The most important element of your origin story is authenticity. Authentic stories build solid foundations for relationships that last. Unauthentic stories are rapidly spotted and identified. With inauthentic stories, you can get nowhere. When you have an authentic story and people start to connect and begin to trust you, loyalty develops leading to growth. New customer relationships occur directly impacting your business button line into growing steadily. A study revealed that when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.