You Don’t Have To Be a Big Corporation To Start A Presale: How Presales Makes You a Better Salesperson

You may think that Presale is for big corporations that launch their products with massive marketing campaigns that move buyers into making orders in huge quantities. Presale is not a difficult thing that practice owners and managers will struggle with. As spring starts rolling the first thing that comes to your mind is finding a way to tell our patients and customers about our spring branded sunglasses collection. A way to do that is by inviting them to a two days event where you show the new designer sunglasses collection and you perform presale operations at an encouraging price.

Another way is to invite a celebrity during the two days event and distribute discount codes, special price codes, coupons, and groupons for the event. You may want to send a message to your patients that states: “you signed up to receive special offers from Optical Forum vis email” and you continue by outlining all the details. You may approach them as valuable customers and members of a social group that you are both part of or a group that you manage.

So presales is an activity that you will have to perform before selling the product or service to a customer. Presales always start with identifying prospects and qualifying leads and follow through with product research, market research, data analysis, customer analysis, making unique selling propositions, managing deal qualifications and proposals. Subscribe to read more…